Roofing has the highest CPCs in home services. Wasting 40% of that on bad traffic is not a small problem.
Storm chasers, commercial RFPs, and DIY repair searches eat roofing budgets alive. Atmos removes them and doubles down on homeowners ready to replace.
You probably know your cost per lead. But do you know your cost per signed contract? That is the only number that matters.
Who you are losing to right now
Storm-chasing roofing companies flood your market after every hail event with unlimited budgets and temporary local numbers. Atmos responds by scaling your campaigns within hours of storm reports so you capture demand before the chasers dominate the page.
Your 30-day win with Atmos
Within 30 days: storm detection alerts live, commercial and DIY negatives added, and a campaign structure that separates insurance replacement jobs from repair calls so you see which is more profitable.
Read these and see if one of them sounds familiar
These are the exact issues we see in almost every Roofing ad account on day one.
Hail storms bring demand but also flood your area with storm-chasing competitors who outspend you overnight with temporary local presences and massive budgets.
Your ads are showing for roof repair cost and patch a roof searches. Those people are not calling. They are getting a quote to do it themselves.
Insurance replacement jobs and routine repair calls look the same in your dashboard but generate completely different revenue. You cannot optimize what you cannot separate.
Specific fixes, not vague promises
AI finds the opportunity. Human-trained ads managers make the call.
Storm detection integration that auto-scales your budget within hours of a hail or wind event in your service area. You get there before competitors can react.
Commercial and DIY negative keyword library added immediately, filtering out RFPs, warehouse projects, and patch-it-yourself searches.
Separate campaign structures for insurance replacement and standard repair so you optimize each job type independently based on actual contract value.
Numbers from real Roofing accounts
Avg CPA Reduction
45%
for roofing ad accounts
Storm Season ROAS
8.3x
for replacement job campaigns
Wasted Spend Saved
$5,100
average month one recovery
Time Saved Weekly
9 hrs
vs manual management
“After a hail storm our ads were just bleeding money to storm chasers who outbid everyone. Atmos set up automatic budget scaling triggered by weather alerts. Next storm, we were first on the page before the chasers even knew what hit them.”
Ibrahim K. — Oklahoma City, OK
Captured 3x more storm-season leads at same budget
Built for Roofing businesses
Storm Event Budget Scaling
Weather-triggered automation scales your roofing campaigns within hours of local storm events. You capture demand at peak before competitors respond.
Insurance vs Repair Split Tracking
Separate conversion tracking for insurance replacement and repair jobs. Know which campaign type drives higher contract values.
Storm Chaser Defense
Competitor monitoring detects new entrants in your market during storm season and alerts your manager to respond with bid strategy adjustments.
Service Area Targeting
Precise geo-targeting so your budget only reaches homeowners in zip codes your crews can physically serve within 48 hours.
Human Manager Review
On Pro and Max, a named ads manager watches your account daily. During storm season, response time drops to under 2 hours.
Seasonal Campaign Planning
Pre-built campaign calendars for spring hail season, fall gutter and flashing season, and winter emergency repair. Ready to activate instantly.
AI finds the opportunity. Human-trained ads managers make the call.
Our AI scans your Roofing ad account 24/7 for waste and opportunity. Before any major budget move happens, a human ads manager reviews it. You get machine speed with human judgment. Not a chatbot. Not automation left unsupervised. A real person watching your account every day.
Response time
Under 2 hours
for manager reviews
Transparency
100% logged
every change explained
Accountability
Named manager
not anonymous AI
Human oversight on every account
Every change we recommend gets reviewed by a real person before it touches your account.
Someone who has actually managed campaigns for businesses like yours. Not a bot making guesses with your money. We check the work. We sign off on it. Then it goes live.
AI finds the opportunity. A human makes the call. That's how it works here.
Human oversight on every account
Every change we recommend gets reviewed by a real person before it touches your account.
Someone who has actually managed campaigns for businesses like yours. Not a bot making guesses with your money. We check the work. We sign off on it. Then it goes live.
AI finds the opportunity. A human makes the call. That's how it works here.