Proposal requests from underfunded businesses are not pipeline. Here is how to attract clients who have the budget and the intent.
Agency new business advertising attracts everyone from solo entrepreneurs with $500 budgets to enterprise marketing teams. Atmos filters for the accounts that match your revenue model.
Writing a proposal for a client who cannot afford you is the most expensive thing you do. Your ads should be filtering for budget before the first call.
Who you are losing to right now
Large full-service agencies and consultancies dominate brand awareness in the marketing services category. Independent and specialist agencies win by being more specific: industry focus, channel expertise, company size sweet spot, or geography. The more specific your positioning, the less you compete on price.
Your 30-day win with Atmos
Within 30 days: minimum engagement qualifier added to your lead form, LinkedIn campaign targeting marketing managers and CMOs at companies your size range, and a Google campaign for your specific service niche rather than broad marketing services terms.
Read these and see if one of them sounds familiar
These are the exact issues we see in almost every Marketing Agencies ad account on day one.
Generic marketing agency keywords attract businesses at every budget level from $300 a month to $30,000. You cannot serve all of them and the wrong ones waste your time.
Proposal requests from businesses without clear budget or decision authority extend your sales cycle and consume time that could go to real retainer conversations.
Your agency competes on the same terms as 10,000 other agencies. Nothing in your ads explains why you specifically are the right choice for a specific type of client.
Specific fixes, not vague promises
AI finds the opportunity. Human-trained ads managers make the call.
Minimum budget qualification added to your lead form so discovery calls only happen with businesses who can afford your services.
LinkedIn campaigns targeting marketing decision-makers at companies in your ideal size range and industry vertical with positioning that speaks to their specific challenges.
Niche-specific Google campaigns that emphasize your specialization rather than competing on generic agency terms where you are one of thousands.
Numbers from real Marketing Agencies accounts
Avg Retainer Value
3.2x higher
with qualified lead targeting
Discovery Call Close Rate
+42%
with pre-qualified leads
Proposal Waste Reduced
-67%
with budget qualifier in form
LinkedIn Lead Quality
8.4x higher
vs Google for agency B2B
“My agency was doing discovery calls with businesses that had $500 a month for ads and expected $10,000 results. Atmos built LinkedIn campaigns targeting companies with 10 to 50 employees in my niche industries and added a minimum budget question to my form. My calls became completely different.”
Bilal F. — Toronto, ON
Average retainer value 3.2x higher, discovery call quality transformed
Built for Marketing Agencies businesses
Budget-Qualifier Lead Forms
Minimum engagement and budget questions added to your lead form so you only spend time on discovery calls with realistic prospects.
LinkedIn CMO and Marketing Director Targeting
Campaigns targeting marketing decision-makers at companies in your ideal size range. Google reaches searchers. LinkedIn reaches buyers.
Niche Positioning Campaigns
Google campaigns for your specific service and industry niche rather than generic marketing agency terms where you compete on price.
Case Study Retargeting
Meta and LinkedIn retargeting campaigns showing relevant client case studies to visitors who indicated interest but did not inquire.
Human Manager Review
Agency new business campaigns represent your brand. Named managers review all creative and messaging before launch.
Q4 Planning Campaigns
October and November campaigns targeting companies in budget planning mode who are making agency decisions for the coming year.
AI finds the opportunity. Human-trained ads managers make the call.
Our AI scans your Marketing Agencies ad account 24/7 for waste and opportunity. Before any major budget move happens, a human ads manager reviews it. You get machine speed with human judgment. Not a chatbot. Not automation left unsupervised. A real person watching your account every day.
Response time
Under 2 hours
for manager reviews
Transparency
100% logged
every change explained
Accountability
Named manager
not anonymous AI
Human oversight on every account
Every change we recommend gets reviewed by a real person before it touches your account.
Someone who has actually managed campaigns for businesses like yours. Not a bot making guesses with your money. We check the work. We sign off on it. Then it goes live.
AI finds the opportunity. A human makes the call. That's how it works here.
Human oversight on every account
Every change we recommend gets reviewed by a real person before it touches your account.
Someone who has actually managed campaigns for businesses like yours. Not a bot making guesses with your money. We check the work. We sign off on it. Then it goes live.
AI finds the opportunity. A human makes the call. That's how it works here.