You are paying for people Googling how to set their own traps. That stops on day one.
Pest control ad accounts hemorrhage budget on DIY and informational searches. Atmos filters for homeowners ready to call a professional right now.
Summer is your 60-day window to fill the pipeline for the year. Your ads need to be surgical during that period, not spraying budget everywhere and hoping.
Who you are losing to right now
Orkin and Terminix own brand awareness nationally. You win in your local market by responding faster to emergency calls, serving specific neighborhoods better, and running seasonal specials that national companies cannot customize at your speed.
Your 30-day win with Atmos
Within 30 days: DIY and informational negatives live, emergency pest call bid boosts active, and seasonal campaign ready to scale the moment spring insect activity spikes in your region.
Read these and see if one of them sounds familiar
These are the exact issues we see in almost every Pest Control ad account on day one.
Your ads show for how to get rid of ants yourself and similar searches that attract people who will never pay for a professional service.
You run similar budgets year-round but pest control demand is intensely seasonal. Off-season budget is almost entirely wasted.
Residential and commercial pest control jobs have completely different contract values but your campaigns treat them the same.
Specific fixes, not vague promises
AI finds the opportunity. Human-trained ads managers make the call.
DIY and informational negative keyword library added immediately, cutting non-commercial intent from your budget from week one.
Seasonal budget automation that concentrates your spend in the 8-week peak window when conversion rates are highest and pulls back sharply in winter.
Separate campaigns for residential and commercial pest control with distinct tracking so you know which service line generates better ROI.
Numbers from real Pest Control accounts
Avg CPA Reduction
46%
for pest control ad accounts
Peak Season ROAS
7.4x
for emergency service keywords
Wasted Spend Saved
$3,400
average month one recovery
Time Saved Weekly
6 hrs
vs manual management
“Every spring I would dump money into Google Ads during peak season and always felt like I was paying too much for leads. Atmos cut my cost per call almost in half and I had the same number of bookings. That difference went straight to margin.”
Bilal H. — Phoenix, AZ
Cost per booked job cut from $95 to $51 in peak season
Built for Pest Control businesses
Seasonal Budget Automation
Spend concentrates in spring and summer peak windows automatically. Off-season budget is preserved or redirected to brand awareness campaigns.
DIY Intent Elimination
600-plus DIY and informational pest control negatives added on launch day. Your budget reaches only people ready to call a professional.
Emergency Call Bid Boosts
Termite discovery, bed bug emergency, and wasp nest keywords get priority bidding automatically because those callers convert at 3x normal rate.
Neighborhood Infestation Targeting
Meta campaigns targeting specific neighborhoods during known infestation seasons for your region. Reach homeowners before they Google you.
Human Manager Review
Pro and Max plan managers check your account daily during peak season. Response time under 2 hours for urgent changes.
Recurring Service Pipeline
Campaign structure and landing pages designed to convert one-time pest calls into annual treatment plan subscriptions.
AI finds the opportunity. Human-trained ads managers make the call.
Our AI scans your Pest Control ad account 24/7 for waste and opportunity. Before any major budget move happens, a human ads manager reviews it. You get machine speed with human judgment. Not a chatbot. Not automation left unsupervised. A real person watching your account every day.
Response time
Under 2 hours
for manager reviews
Transparency
100% logged
every change explained
Accountability
Named manager
not anonymous AI
Human oversight on every account
Every change we recommend gets reviewed by a real person before it touches your account.
Someone who has actually managed campaigns for businesses like yours. Not a bot making guesses with your money. We check the work. We sign off on it. Then it goes live.
AI finds the opportunity. A human makes the call. That's how it works here.
Human oversight on every account
Every change we recommend gets reviewed by a real person before it touches your account.
Someone who has actually managed campaigns for businesses like yours. Not a bot making guesses with your money. We check the work. We sign off on it. Then it goes live.
AI finds the opportunity. A human makes the call. That's how it works here.