Online glasses companies are spending millions teaching people they do not need to visit an eye doctor. Here is how you fight back.
Optometry ads compete with direct-to-consumer eyewear brands for the same searches. Atmos positions your practice as the choice for patients who value an actual exam.
A new patient who gets an exam, gets glasses, and comes back annually is worth $600 to $1,200 a year. An online glasses click is worth zero to you.
Who you are losing to right now
Warby Parker, Zenni, and EyeBuyDirect spend heavily on generic vision and glasses searches and redirect patients away from in-person care. You win by emphasizing what they cannot offer: comprehensive exams, contact lens fittings, and medical eye care.
Your 30-day win with Atmos
Within 30 days: exam scheduling campaigns live with online booking integration, retail eyewear and online glasses negatives added, and a Meta retargeting campaign for patients who visited your website but did not book.
Read these and see if one of them sounds familiar
These are the exact issues we see in almost every Optometry ad account on day one.
Generic vision and glasses searches are dominated by online retailers who attract the same clicks at lower intent for in-person exams.
Contact lens searches attract patients looking for cheap online contacts, not those open to fitting appointments and full exams.
New patient offers are not tracked to actual exam completion, glasses purchase, and multi-year patient value. You are measuring the wrong thing.
Specific fixes, not vague promises
AI finds the opportunity. Human-trained ads managers make the call.
Exam-specific keyword campaigns focused on vision problems, eye health concerns, and appointment scheduling rather than product searches.
Online retail and direct-to-consumer eyewear negatives blocking non-exam intent from your budget.
Patient lifetime value tracking that follows new patients from first exam through annual visits and product purchases.
Numbers from real Optometry accounts
Avg CPA Reduction
47%
for new exam booking campaigns
Patient Annual Value
$840
tracked avg vs industry $620
Wasted Retail Search Spend
$2,400
recovered month one
Online Booking Rate
+58%
with booking-optimized landing pages
“Every month I was paying for clicks from people looking to buy glasses online. My conversion rate was terrible because half the traffic had no intention of visiting a practice. Atmos cleaned that up and my cost per new exam booking dropped fast.”
Dr. Layla M. — Boston, MA
Cost per exam booking dropped 47% in 45 days
Built for Optometry businesses
Vision Concern Targeting
Keywords targeting patients with symptoms: blurry vision, eye strain, headaches, and contact lens discomfort. These convert to exams at 4x the rate of generic searches.
Patient LTV Tracking
Annual exam, frame purchase, contact lens order, and specialty lens tracked from initial ad click. Know your real patient value.
Online Retail Exclusion
Warby Parker, Zenni, and generic online glasses intent excluded from exam campaigns. Budget stays focused on in-person care seekers.
Back-to-School Campaigns
July and August campaigns targeting parents booking children eye exams before school starts. Highest volume period for pediatric optometry.
Human Manager Review
Named manager reviews campaign changes before they go live. Healthcare advertising nuances handled by people, not automation alone.
Insurance Benefit Reset Campaigns
Campaigns timed to January when vision insurance benefits reset and millions of patients suddenly have unused coverage ready to spend.
AI finds the opportunity. Human-trained ads managers make the call.
Our AI scans your Optometry ad account 24/7 for waste and opportunity. Before any major budget move happens, a human ads manager reviews it. You get machine speed with human judgment. Not a chatbot. Not automation left unsupervised. A real person watching your account every day.
Response time
Under 2 hours
for manager reviews
Transparency
100% logged
every change explained
Accountability
Named manager
not anonymous AI
Human oversight on every account
Every change we recommend gets reviewed by a real person before it touches your account.
Someone who has actually managed campaigns for businesses like yours. Not a bot making guesses with your money. We check the work. We sign off on it. Then it goes live.
AI finds the opportunity. A human makes the call. That's how it works here.
Human oversight on every account
Every change we recommend gets reviewed by a real person before it touches your account.
Someone who has actually managed campaigns for businesses like yours. Not a bot making guesses with your money. We check the work. We sign off on it. Then it goes live.
AI finds the opportunity. A human makes the call. That's how it works here.