Managed service leads from Google are cheap. Managed service clients with 3-year contracts are what you actually want.
IT services advertising attracts single-ticket requests alongside long-term contract opportunities. Atmos separates and prioritizes the campaigns that generate your actual revenue model.
A 3-year managed services contract is worth $180,000. A one-time hardware install is worth $800. Your campaigns need to weight those outcomes differently.
Who you are losing to right now
Large national MSPs and IT staffing firms run aggressive Google campaigns on all managed services keywords. Independent IT firms win by specializing in specific industries like healthcare, legal, or manufacturing where you have deep compliance expertise and vertical-specific references they cannot credibly claim.
Your 30-day win with Atmos
Within 30 days: MSP-specific contract campaigns live separately from break-fix and support ticket searches, LinkedIn campaign targeting IT decision-makers at SMBs, and contract value tracking connected from lead to signed agreement.
Read these and see if one of them sounds familiar
These are the exact issues we see in almost every IT Services ad account on day one.
Break-fix and consumer IT searches make up a large portion of your Google traffic. They generate single-ticket revenue, not the recurring MSP contracts you want to grow.
Your target buyer is a business owner or operations manager at a 20 to 200 person company. Google Search alone does not let you target by company size or role.
IT services proposals are complex and take 4 to 8 weeks to close. Your campaigns are optimized for immediate lead form fills, not for the longer sales cycle your business actually runs on.
Specific fixes, not vague promises
AI finds the opportunity. Human-trained ads managers make the call.
MSP and managed services keyword campaigns separated from break-fix and single-service requests, with distinct landing pages and CTAs designed for contract conversations.
LinkedIn campaigns targeting IT decision-makers, operations managers, and CEOs at SMBs in your industry verticals with thought leadership and case study content.
Contract-aware conversion tracking that measures discovery call booked, proposal sent, and contract signed separately so you optimize for the right stage.
Numbers from real IT Services accounts
MSP Contract Close Rate
4% to 22%
from ads after restructure
CPC Reduction
-40%
with break-fix exclusions
Contract Lead Cost
$180
vs $480 before segmentation
LinkedIn Response Rate
12%
for ICP decision-maker outreach
“I was getting 50 leads a month from Google and closing 2 MSP contracts. The other 48 were break-fix calls, consumer support questions, and companies way too small for our minimum. Atmos restructured targeting and my close rate on actual MSP contracts went to 22%.”
Ammar S. — Chicago, IL
MSP contract close rate from ads improved from 4% to 22%
Built for IT Services businesses
MSP vs Break-Fix Campaign Separation
Managed services and contract-intent searches in distinct campaigns. Break-fix and consumer IT excluded from your primary budget.
LinkedIn Decision-Maker Targeting
Campaigns targeting IT managers, operations directors, and CEOs at SMBs by company size and industry vertical.
Vertical Specialization Campaigns
Industry-specific campaigns for healthcare IT, legal compliance, manufacturing systems, and other verticals where compliance expertise is a competitive differentiator.
Sales Cycle Conversion Tracking
Track from lead through discovery call, technical assessment, proposal, and signed contract. Optimize for closed revenue, not form fills.
Human Manager Review
B2B IT campaigns require understanding of your sales process. Named managers with B2B experience review strategy changes.
Referral Amplification Campaigns
Retargeting campaigns targeting visitors who interacted with your case studies, used as social proof to accelerate long sales cycles.
AI finds the opportunity. Human-trained ads managers make the call.
Our AI scans your IT Services ad account 24/7 for waste and opportunity. Before any major budget move happens, a human ads manager reviews it. You get machine speed with human judgment. Not a chatbot. Not automation left unsupervised. A real person watching your account every day.
Response time
Under 2 hours
for manager reviews
Transparency
100% logged
every change explained
Accountability
Named manager
not anonymous AI
Human oversight on every account
Every change we recommend gets reviewed by a real person before it touches your account.
Someone who has actually managed campaigns for businesses like yours. Not a bot making guesses with your money. We check the work. We sign off on it. Then it goes live.
AI finds the opportunity. A human makes the call. That's how it works here.
Human oversight on every account
Every change we recommend gets reviewed by a real person before it touches your account.
Someone who has actually managed campaigns for businesses like yours. Not a bot making guesses with your money. We check the work. We sign off on it. Then it goes live.
AI finds the opportunity. A human makes the call. That's how it works here.