You are paying $18 per click for someone who got three quotes and picked someone else. That ends now.
Insurance CPCs are brutal. The only way to stay profitable is tracking from click to bound policy and cutting the traffic that never converts past a quote.
Quote requests are not revenue. Bound policies are. If your agency is measuring leads instead of bound policies, you are optimizing for the wrong outcome.
Who you are losing to right now
Geico, Progressive, and State Farm spend billions annually on mass-market insurance keywords. You compete by specializing, whether commercial lines, niche coverage types, or specific demographics they serve poorly, and by converting quote requests faster than they do.
Your 30-day win with Atmos
Within 30 days: quote-to-bind tracking live so you see real cost per bound policy, comparison shopper signals filtered from your keywords, and a clear picture of which coverage types produce your best margin clients.
Read these and see if one of them sounds familiar
These are the exact issues we see in almost every Insurance Agencies ad account on day one.
Comparison shoppers flood your quote requests. They get 5 quotes, pick the cheapest, and your agency paid $20 per click for each of them with zero chance of binding.
Personal lines and commercial lines are bundled in the same campaigns. Commercial clients have 10x the lifetime value but get the same bid strategy as personal auto.
Your agency competes on the same head terms as carriers who spend more in a week than you spend in a year. You are paying national rates and getting local results.
Specific fixes, not vague promises
AI finds the opportunity. Human-trained ads managers make the call.
Bind-rate signal optimization that prioritizes keyword and audience combinations historically associated with clients who quote and bind, not just quote.
Commercial lines campaign separation with distinct budgets and landing pages so your most valuable coverage types get proper investment and tracking.
Long-tail and specific coverage targeting that avoids head-term competition with carriers and captures high-intent searches at a fraction of the CPC.
Numbers from real Insurance Agencies accounts
Avg CPA Reduction
39%
measured on bound policies
Commercial Lines ROAS
12.1x
lifetime policy value
Wasted Spend Saved
$4,700
average month one recovery
Quote-to-Bind Rate
+28%
with intent-matched targeting
“I knew my cost per lead. I had no idea 60% of those leads were comparison shoppers who never bound. Atmos set up bind tracking and cut the campaigns that looked good on leads but were terrible on actual revenue.”
Hassan D. — Dallas, TX
Cost per bound policy down 44%, revenue per lead up 31%
Built for Insurance Agencies businesses
Bind Tracking Integration
Connect ad spend all the way to bound policies in your AMS. Finally measure what matters, not just quote volume.
Commercial Lines Priority Campaigns
Separate campaign structure for commercial lines with higher bids justified by higher lifetime policy values.
Comparison Shopper Filtering
Audience exclusions and keyword patterns that reduce comparison shoppers and concentrate budget on higher-intent prospects.
Coverage-Specific Landing Pages
Landing pages matched to specific coverage types so quote conversion rates increase because visitors land exactly where they intended.
Human Manager Review
At $15 to $25 per click, automated decisions need a human check. Pro and Max managers review every significant change.
Renewal Season Campaigns
Meta retargeting campaigns targeting existing clients approaching renewal dates. Retention is cheaper than acquisition.
AI finds the opportunity. Human-trained ads managers make the call.
Our AI scans your Insurance Agencies ad account 24/7 for waste and opportunity. Before any major budget move happens, a human ads manager reviews it. You get machine speed with human judgment. Not a chatbot. Not automation left unsupervised. A real person watching your account every day.
Response time
Under 2 hours
for manager reviews
Transparency
100% logged
every change explained
Accountability
Named manager
not anonymous AI
Human oversight on every account
Every change we recommend gets reviewed by a real person before it touches your account.
Someone who has actually managed campaigns for businesses like yours. Not a bot making guesses with your money. We check the work. We sign off on it. Then it goes live.
AI finds the opportunity. A human makes the call. That's how it works here.
Human oversight on every account
Every change we recommend gets reviewed by a real person before it touches your account.
Someone who has actually managed campaigns for businesses like yours. Not a bot making guesses with your money. We check the work. We sign off on it. Then it goes live.
AI finds the opportunity. A human makes the call. That's how it works here.