Tax season is 10 weeks. Your ad budget needs to be surgical during those 10 weeks, not spread across 52.
Most CPA firms run generic year-round campaigns. Atmos concentrates spend when intent is highest and tracks new client sign-ups, not just form fills.
A new bookkeeping client is worth $3,000 to $8,000 a year. If you are paying more than $400 to acquire one from ads, the math does not work. Do you know your current number?
Who you are losing to right now
H&R Block and TurboTax dominate mass-market tax searches with budgets you cannot match. You win by targeting small business owner audiences, high-net-worth household signals, and specific tax situation keywords they ignore because the volume is too small for national campaigns.
Your 30-day win with Atmos
Within 30 days: tax season campaign live with January through April budget concentration, business owner audience targeting enabled on Meta, and a clear cost per new client booking tracked through your intake form.
Read these and see if one of them sounds familiar
These are the exact issues we see in almost every Accounting ad account on day one.
You compete in January and February against TurboTax and H&R Block who spend more in one day than you spend in a year on mass-market searches you were never going to win.
Your campaigns run at similar intensity year-round. But accounting searches in August convert at a fraction of the rate they do in February. You are wasting money in the wrong months.
You track leads. You do not track which leads became paying clients with what annual value. Without that, you cannot know if Google Ads is actually profitable for your firm.
Specific fixes, not vague promises
AI finds the opportunity. Human-trained ads managers make the call.
Tax season campaign concentration that peaks budget in January through April and pulls back significantly during summer months when demand and conversion rates fall sharply.
Small business owner and high-net-worth audience targeting on Meta and Google that bypasses mass-market tax searches entirely.
Client lifetime value tracking that connects ad spend to actual retained clients with annual revenue, so you can make a real business case for your ad budget.
Numbers from real Accounting accounts
Avg CPA Reduction
42%
for CPA and accounting firms
Tax Season ROAS
8.1x
January to April window
Wasted Off-Season Spend
$3,100
recovered on average
New Client Rate
+38%
with business owner targeting
“Every February I would panic-spend on Google Ads and get mediocre results. Atmos planned the entire tax season campaign in December, built the targeting for small business owners specifically, and my new client sign-ups were up 38% this year.”
Fatima N. — Chicago, IL
New client sign-ups up 38% during tax season
Built for Accounting businesses
Tax Season Budget Calendar
12-month budget plan with peak concentration from January through April and reduced spend in summer. Campaigns planned in December, ready to launch January 2.
Business Owner Audience Targeting
Meta and Google audience targeting for small business owners, self-employed professionals, and high-net-worth households. Skip the DIY crowd entirely.
Mass-Market Keyword Avoidance
Campaign structure that bypasses head terms dominated by national brands and focuses on specific tax situation and CPA service searches you can actually win.
Client Value Tracking
Connect ad spend to retained client value, not just leads. Know your real ROI in dollars per year of client revenue.
Human Manager Review
Named manager reviews every campaign before tax season launch. You cannot undo a bad campaign during your 10-week window.
Year-Round Pipeline Nurturing
Off-season Meta campaigns keep your firm visible to business owners throughout the year so you are already on their mind when tax season starts.
AI finds the opportunity. Human-trained ads managers make the call.
Our AI scans your Accounting ad account 24/7 for waste and opportunity. Before any major budget move happens, a human ads manager reviews it. You get machine speed with human judgment. Not a chatbot. Not automation left unsupervised. A real person watching your account every day.
Response time
Under 2 hours
for manager reviews
Transparency
100% logged
every change explained
Accountability
Named manager
not anonymous AI
Human oversight on every account
Every change we recommend gets reviewed by a real person before it touches your account.
Someone who has actually managed campaigns for businesses like yours. Not a bot making guesses with your money. We check the work. We sign off on it. Then it goes live.
AI finds the opportunity. A human makes the call. That's how it works here.
Human oversight on every account
Every change we recommend gets reviewed by a real person before it touches your account.
Someone who has actually managed campaigns for businesses like yours. Not a bot making guesses with your money. We check the work. We sign off on it. Then it goes live.
AI finds the opportunity. A human makes the call. That's how it works here.